Hondo Guitars During this same period, the company began to step up the quality of its guitar production. Samick formed a joint venture with Texas-based International Music Company (also known as the Company). Hondo II SD Curlee The new company introduced modern U.S. Production methods to the Korean market, while taking advantage of the low-wage level in Korea to offer inexpensive, entry-level guitars. Hondo initially produced a line of classical and folk guitars. By 1974 the company’s electric guitars had gained a level of quality and became one of the largest selling entry level brands.